Many businesses today are utilizing SMS text messages to engage and better service their customers. However, for customers to start texting your business, they have to know about it. There are various ways to market and promote your business text number through various channels.
Here are 10 ways you can get your customers to start engaging with your business through text messaging.
There are several locations on your website to let customers know they can text you.
- Contact Us Page: This is the obvious one since people who view this page are looking for ways to contact you. Add your text number below your phone number and email address.
- Products/Services Page: This is a great place to promote your text message number as customers are already interested in a product or service, why not allow them to text you to find more information.
- Website Popups: These are great to capture your customer’s attention as they are visiting your website and looking for information.
Did you know that 66% of all emails are opened on a mobile device? By adding your text number to your emails, you provide more flexibility to allow customers to choose which way they prefer to contact you. Customers don’t think about channels, they think about the experience. The easier it is for them to contact you, the happier they will be.
3. Mobile App
If you have a mobile app, this is the perfect place to promote your text number as customers are already on their mobile device. Leverage the power and ease of text messaging by enabling your customers to text in their orders as well as answer questions and fix problems quickly.
4. Google AdWords Click to Text Message Extension
If you are using Google AdWords for paid search marketing, you may be familiar with call extensions. Now Google provides click to text message extensions which allow consumers to click on your ad and send a text message for more information. This is another way for you to extend your reach and get customers engaging with your brand when they are on the go.
5. Google Business Listing
Like Google’s AdWords Text to Message Extension, you can also now add a text message number on your Google Business Listing page when people are searching for your brand on a mobile device. This is another way to leverage a consumer’s search intent and allow them to easily contact you for information via text message. Learn how to setup your Google Business Listing Text Message Extension.
6. Printed Receipts
Add your number on receipts to give customers a quick way to contact you if they have any questions or concerns about their order or shipment status.
7. Printed Marketing Materials
Adding a text number to all your printed marketing materials including menus, flyers, and brochures is a common way for businesses to connect with their customers by enabling them to text message in their questions or place.
8. Social Media
With over 80% of people using social media through a mobile device, it’s the perfect place to show your text number as customers can easily click the number to reach your business. Make sure you have your text number displayed in all your social media profiles.
9. Tell the World
You’ve improved the way customers can connect with you, why not tell the world and write an article about it? Adding text messaging to your customer service experience is more than just a simple communication tool. It is an extension of your brand voice and shows your customers you care about them and are providing additional ways to serve in a faster and more efficient manner. The Cosmopolitan Hotel in Las Vegas demonstrates this in an innovative way by creating an identity for their text service called Rose.
10. Traditional Media (TV, Radio, and Magazines)
If you have a healthy amount of marketing budget, you can leverage traditional tv, radio or magazine as ways to promote your text number. As a marketing best practice, you should always create a campaign around it that will entice the audience to text you like a promotion or unique content. This will increase the chance that people will take an action after seeing or hearing your text number.
These are just some way to promote your text number to your customers. If you have any other ideas or ways you have promoted your text number, I would love to hear from you in the comment section below.
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