Zingle | Weight Watchers Case Study
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Rated No. 1 for “Best Plan To Lose Weight” and “Easiest Plan to Follow” by U.S. News & World Report, the Weight Watchers name has been a trusted brand for more than 50 years. It’s not-so-secret ingredient is meetings, bolstered in recent years by online support. The one-on-one support members receive is a critical component of the Weight Watchers plan, often leading to better results than those who try to follow the plan alone.

screenshot-2016-11-04-14-18-41I looked at a few other companies, but none of them provided what Zingle does. Zingle had a completely different way to go about text messaging our members. It is a completely unique application of text messaging in the business world.

THE CHALLENGE

Weight Watchers of Las Vegas was looking for an affordable platform for one-way messaging, recalls Chief Operating Officer Heather Avila. They were using another commercial text messaging program, but found it to be too costly and limited in its capabilities.

THE SOLUTION

In the end, Weight Watchers got more than just the one-way messaging. As Avila would learn, Zingle offers two-way messaging, which enables members to text their leaders about specific concerns. If they need to know about the Points value of a mystery food or are having a rough day in the office, help is only a text away. Zingle messaging is also used for meeting reminders, motivational messages and lead prospecting for their B2B operations.

THE RESULTS

TARGETED PROMOTIONS

HAPPIER, ENGAGED MEMBERS

AUTOMATED REMINDERS & MOTIVATIONAL MESSAGES

In a recent outreach effort, Weight Watchers of Las Vegas sent out a promo that gave users a discount if they texted back with the given keyword. Of the 719 messages sent, 54% recipients responded with the keyword to receive the promo code and 11% of those redeemed the offer in the meeting – a 6% conversion rate for the overall campaign.  For those on the fence about Zingle, Avila offers:

screenshot-2016-11-04-14-18-41“If they would like to be communicating with their customers in a way that is quick, efficient and easy for both the customers and the staff, then Zingle would be the way to go.”

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